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The smallest territory we sell, and why that is not a weakness
Newmarket and Aurora are drawn together because neither is large enough to carry a territory alone, and because they behave as one market. People live in one and shop, work or send their children to school in the other.
Together they hold about 51,810 occupied private dwellings. That is a fraction of Mississauga’s 244,575. What they have instead is the highest combination of ownership and stability in York Region: 75.8 percent of Newmarket households own their home and 81.3 percent of Aurora households do, and both are affluent, with median household incomes of $110,000 and $119,000 respectively.
A smaller market with high ownership and low turnover is a better recurring-revenue business than a large market with high churn. The customer you win in Aurora this year is still in that house in five years, and the maintenance plan you sold them renews. Franchisees who understand that do not experience the dwelling count as a ceiling.
Newmarket and Aurora by the numbers
| Measure | Newmarket | Aurora |
|---|---|---|
| Occupied private dwellings | 30,300 | 21,510 |
| Owner households | 22,955 (75.8%) | 17,475 (81.3%) |
| Built before 1981 | see note below | 4,785 (22.2%) |
| Median household income (2020) | $110,000 | $119,000 |
| Population change 2016 to 2021 | +4.4% | see note below |
| Average sale price, July 2026 | $966,817 | $1,301,811 |
Where a figure is not shown above, it is because we could not confirm it from a citable source and we would rather leave a gap than publish a number we cannot stand behind. Ask us and we will get it for the specific boundary you are considering.
A customer you win in Aurora is still in that house in five years.
What a protected territory looks like here
This is one territory covering both towns, and it is geographically compact. Drive times are short, which matters more than it does anywhere else on this list: in a smaller market the difference between four jobs a day and six is the difference between a good year and a mediocre one, and that difference is mostly transit.
Aurora’s older core around Yonge and Wellington produces the repair work. Newer subdivisions on both towns’ edges produce the improvement work: basements, decks, fences, garages and interior upgrades. Both towns have historic districts with genuinely old buildings and the constraints that come with them.
The commercial opportunity here is smaller than in Markham or Mississauga, but it is not zero. Both towns have main street retail and light industrial parks, and a small operator who becomes the reliable name for storefront and unit maintenance can hold that book for years without competition.
Who this territory suits
This suits an owner who wants to be genuinely local and is prepared to build a business on reputation rather than volume. In a market this size word travels, in both directions. Franchisees who do good work and answer the phone become the default choice quickly. Ones who do not, do not recover.
It is also the territory where our Homecare maintenance plans matter most. High ownership, long tenure and low turnover are exactly the conditions under which recurring agreements compound.
No construction experience is required.
Availability
Territory status: contact us for current availability. Franchisees must live within one hour of their office location, which for this territory realistically means living in York Region.
What it costs
$140,000 total investment, $90,000 of it cash to open. See the investment page for the breakdown, the franchise overview for the model, and the FAQ for the rest. Other markets are listed on the territory page.