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The oldest housing stock we sell
If you rank every territory on this site by the share of homes old enough to need work, Etobicoke comes first.
In the Etobicoke York Community Council area, which covers Etobicoke and the former City of York, 64.9 percent of the 231,775 occupied private dwellings counted in the 2021 Census were built before 1981. That is 150,390 homes. The largest single cohort, 84,285 dwellings, went up between 1961 and 1980, with a further 66,105 dating from 1960 or earlier.
It is also the most owner-occupied part of Toronto we operate in. 55.4 percent of households here own their home, against 52.8 percent in North York and 43.8 percent in Toronto and East York. Ageing housing plus owner occupancy is the single best combination for this business. Owners pay for repairs. Tenants call the landlord.
Etobicoke by the numbers
| Measure | Figure |
|---|---|
| Population (Etobicoke York, 2021) | 599,110 |
| Occupied private dwellings | 231,775 |
| Owner households | 128,415 (55.4%) |
| Renter households | 103,360 (44.6%) |
| Built 1960 or earlier | 66,105 (28.5%) |
| Built 1961 to 1980 | 84,285 (36.4%) |
| Total built before 1981 | 150,390 (64.9%) |
| Median household income (2020) | $83,000 |
Note that the census area above includes the former City of York as well as Etobicoke. Your actual territory boundary will be drawn tighter than that. Ask us for the dwelling count inside the specific boundary.
Ageing housing plus owner occupancy is the best combination in this business.
What a protected territory looks like here
Etobicoke is a wide market with genuinely different sub-markets inside it, and we draw boundaries with that in mind. The lakeshore strip, the older bungalow belts around Islington and Royal York, the 1950s and 1960s subdivisions in the centre and the apartment corridors along the arterial roads all behave differently.
The dominant job category is the postwar detached house at the point where deferred maintenance stops being optional. Original single-glazed windows, aluminium wiring in some 1960s and 1970s builds, cracked concrete, failing eaves and soffits, bathrooms with the original tile. Because the ownership rate is high and turnover is comparatively low, a lot of this work is done by people who intend to stay in the house, which means they buy quality rather than the cheapest possible fix.
Etobicoke also has a meaningful commercial base along its industrial and employment corridors, which supports the commercial side of the service list: office fit-out repairs, storefront maintenance, and scheduled maintenance contracts for small multi-site operators.
The 103,360 renter households are not a dead zone either. A large share live in apartment towers built along the arterial roads during the same 1961 to 1980 window that produced the detached stock, and those buildings are managed by companies that outsource suite turnovers and common area repairs. That is contract work with predictable annual volume, and it fills the gaps in a residential schedule.
Who this territory suits
This suits an owner who wants a straightforward, owner-occupied residential book with a long customer lifetime. Sales cycles here are less about winning a bid and more about being the company someone trusts to come back. Franchisees who are good at follow-up, and at converting a single repair into a maintenance plan, do well.
It also suits someone who already lives in the west end. The one hour residency rule is easy to meet from Etobicoke, Mississauga or the west side of the city, and being local matters when the customer base is people who have lived on the same street for thirty years.
No construction experience is required.
Availability
Territory status: contact us for current availability.
What it costs
The investment is $140,000 in total with $90,000 in cash to open. The investment page breaks that down line by line, including the 6 percent royalty, 2 percent marketing fund and $250 per month software maintenance. See the franchise overview or the FAQ for the rest.