FAQ

The Handyman industry is positioned well for sustainable growth for the foreseeable future. It’s no secret that Canadians are busier than ever. Between work, family, and social obligations, there is little time left for relaxation, let alone home improvements. Customer demand is expected to remain steady as homeowners and renters alike outsource minor and large scale home improvement projects.

No, we also service commercial properties. We have local businesses and larger corporations as customers. With two separate customer bases, The HandyForce is uniquely positioned to have year-round revenue.

The HandyForce isn’t just a handyman or renovation company, it’s a people-first brand built on the belief that home improvement is about trust, not just tools.

Here’s what sets us apart:

✅ Mission-Driven: Our philosophy centers around Improvement, Force, and Legacy.  We aim to improve lives, be a force for good, and leave a lasting impact in the communities we serve.

👕 Professional Brand Experience: Every HandyForce worker shows up uniformed, professional, and prepared. We deliver an experience that feels more like white-glove service than typical contracting.

📈 Scalable Model: We’ve created systems that allow franchisees to build teams, grow revenue, and scale without being tied to a toolbelt. Whether you’re an operator or an owner-manager, there’s a path for growth.

🧰 Full-Service Offering: From small handyman tasks to full renovations, we provide a broad spectrum of services that keep customers coming back again and again!

🤝 Customer Loyalty & Trust: We’re not in it for one job, we’re in it for long-term relationships. That’s why many of our customers become repeat clients and enthusiastic referrers.

📲 Modern Tech + Human Touch: We combine solid operations systems, lead generation support, and backend tools with old-school service values.

No, you don’t need a background in construction or renovations to own a HandyForce franchise.

What you do need is leadership, a commitment to great service, and the ability to follow a proven system.

Here’s how we support owners from all backgrounds:

🧠 Comprehensive Training: We provide hands-on training in operations, quoting, hiring, customer service, and more!  Everything you need to run the business effectively, whether you’ve worked with tools or not.

👷 You Hire the Pros: You’ll build a team of skilled technicians to do the work. Your role is to lead, manage, and grow the business, not swing the hammer yourself.

📈 Systems & Support: From quoting software to job management tools and marketing assistance, we’ve built an ecosystem that supports non-technical owners.

Many of our most successful franchisees come from management, sales, customer service, or completely unrelated industries but they share a passion for helping people and building something meaningful.

The HandyForce franchise is designed as a full-time, owner-operated business, especially in the early stages. Your hands-on involvement is key to building your team, delivering consistent service, and establishing a strong reputation in your territory.

However, once your systems, staff, and workflows are in place, the model can transition to a more semi-absentee structure. Some franchisees eventually step back from day-to-day operations and focus on growth, expansion, or owning multiple territories.

That said, this is not a “set-it-and-forget-it” business. It requires leadership, accountability, and a commitment to operational excellence. If you’re looking to build something meaningful – and you’re willing to invest the time up front – The HandyForce offers a clear path to long-term scalability and freedom.

The HandyForce uses a multi-channel strategy to generate consistent, high-quality leads but the #1 driver of trust and inbound business is your brick-and-mortar location.

Here’s how we help fill your pipeline:

🏠 Brick-and-Mortar Location = Built-In Trust:
Your physical storefront sets you apart in an industry full of fly-by-night contractors. It gives customers peace of mind: you can’t just “drive away”. That visible presence acts as a form of insurance for clients, and it builds long-term confidence in your business. For many, it’s the reason they choose HandyForce.

🚗 Branded Vehicles & Lawn Signs:
Your team’s wrapped vehicles become mobile billboards, building awareness and trust as they move through your territory. After jobs, lawn signs keep your name front and center in the neighborhood, prompting conversations and referrals.

📲 Centralized Digital Marketing:
We manage professional campaigns across Google, Meta (Facebook/Instagram), and other platforms to drive high-quality leads directly to your CRM so you can follow up and close.

📈 Franchise Marketing Support:
You get a full suite of marketing assets, templates, and local guidance to amplify your online presence and reach the right customers in your area.

⭐ Online Reviews & Word of Mouth:
With a strong local presence, consistent branding, and a customer-first approach, you’ll quickly build a reputation that leads to repeat business and referrals.

📅 CRM & Lead Management Tools:
We equip you with the systems to manage inquiries, automate follow-up, and convert leads into scheduled jobs with ease.

At The HandyForce, your business is rooted in the community: physically, visually, and digitally. That combination builds serious trust, and serious momentum.

The total investment to start a HandyForce franchise is approximately $140,000 in the Greater Toronto Area. This covers everything you need to launch with confidence and professionalism.

Here’s the breakdown:

• 💰 $40,000 Franchise Fee – Your entry into the HandyForce system, brand, and training.

• 💻 $5,000 Software Setup Fee – Access to our proprietary operational platform, The Portal.

• 🎉 $5,000 Grand Opening Budget – Kickstart local awareness with marketing support and launch materials.

• 🏢 $40,000 Business Setup Costs – Includes your brick-and-mortar lease, signage, vehicle with wrap, computers, phones, uniforms, and more.

• 💵 $50,000 in Operating Capital – To cover staffing, marketing, and operational expenses as you ramp up.

This investment positions you as a trusted, professional force in your community with the systems, tools, and branding to grow quickly and sustainably.

Not directly through us. As a franchise system, The HandyForce is focused on helping you build and operate your business.  We are not a lender or financial institution.

However, we’re happy to work with your lender to provide any documentation, business plans, or projections they may need to support your financing application. Many of our franchisees secure funding through banks, lines of credit, or small business loans.

If you’re exploring financing, we’ll guide you through what lenders typically look for and help position your application as strongly as possible.

As a HandyForce franchisee, here’s what you can expect in terms of ongoing fees:

📊 6% Royalty Fee – This covers your access to our proven business model, ongoing support, operational guidance, training resources, and use of The HandyForce brand. It ensures you’re never building your business alone.

📣 2% Marketing Fund Contribution – Pooled into a national marketing fund, this supports brand awareness campaigns, digital advertising, SEO, social media content, and marketing tools that benefit all franchisees. You also receive guidance on executing local marketing efforts effectively.

💻 $250/month Software Licensing Fee – This gives you access to The Portal, our proprietary software that manages quoting, scheduling, job tracking, and CRM streamlining your day-to-day operations.

These fees are reinvested into tools, support, and marketing efforts that help you attract customers, run efficiently, and grow your business long-term.

Due to regulations under the Arthur Wishart Act, we cannot provide specific earnings or profitability timelines.

However, as part of our franchise discovery process, we provide you with a comprehensive financial planning tool. This tool helps you model your expected revenues, expenses, and cash flow based on your unique market conditions and operational plans.

This way, you can create realistic projections and better understand the path to profitability before making your investment decision.

You’ll begin with an intensive 4-week training program that combines classroom learning and on-site, hands-on experience. This ensures you’re confident in managing operations, customer service, and using The Portal software.

In addition, you’ll receive a comprehensive management, operations, and Portal manual that covers every aspect of running your HandyForce franchise.

To help you get started smoothly, we also provide a trusted handyman from our team during your first few weeks so you don’t have to worry about having reliable staff while we assist you in hiring and training your own team.

Beyond initial training, you’ll benefit from ongoing support and coaching to help you grow your business successfully.

Absolutely! We know hiring the right people is critical to your success.

We’ll guide you through the entire hiring process from writing job descriptions and posting openings to interviewing and onboarding.

Plus, during your first few weeks, we’ll even lend you a trusted handyman from our team so you have reliable support while you recruit and train your own staff.

Our goal is to help you build a skilled, professional team that represents The HandyForce brand and delivers exceptional service to your customers.

As a HandyForce franchisee, you’re never on your own. We provide continuous support to help you grow and operate your business efficiently:

Dedicated Franchise Support: Regular check-ins and coaching from our experienced franchise team to help solve challenges and optimize your operations.

Marketing Assistance: Ongoing guidance and materials for local marketing campaigns, social media, and customer engagement to keep leads coming in.

Operational Tools & Updates: Continuous access to The Portal software, with regular updates to improve quoting, scheduling, and job management.

Training & Development: Opportunities for ongoing training sessions, workshops, and resources to sharpen your management and leadership skills.

Peer Network: Access to a community of franchisees to share best practices, advice, and support.

Our goal is to partner with you for the long haul, helping you build a sustainable and thriving HandyForce business.

Yes! We provide The Portal, our all-in-one proprietary software that handles everything from quoting and scheduling to job tracking and invoicing.

It’s designed to make running your HandyForce franchise as smooth and efficient as possible so all you really need beyond that is a Gmail account to communicate.

With The Portal, you can manage your entire business from one easy platform, keeping everything organized and streamlined.  Hopefully you knew the answer to this already 🙂

Yes, your territory is exclusive and clearly defined with specific boundaries to protect your market.

This means you have the sole right to operate and grow your HandyForce business within that area without competition from other franchisees.

Additionally, if you’re interested in expanding, you can purchase additional territories to grow your footprint and increase your business potential.

Absolutely! Many of our franchisees choose to operate multiple territories as they grow their business.

Expanding your footprint allows you to increase revenue, build a larger team, and leverage economies of scale.

If you’re interested in growth, The HandyForce supports your expansion by offering the option to purchase additional territories with clear terms and support to help you succeed.

At The HandyForce, we provide a steady stream of leads through our centralized marketing efforts, so you’re not starting from scratch.

Leads generated from digital campaigns, local marketing, and referrals are routed directly to you via The Portal, our proprietary software that helps you manage bookings and customer communication.

While we help drive customer inquiries your way, your role will include following up promptly, providing quotes, and delivering exceptional service to turn leads into loyal clients.

That said, we also encourage franchisees to engage in local networking and community outreach to build even stronger client relationships.

So, you won’t be alone in finding work!  We give you the tools and support to grow your customer base efficiently.

A successful HandyForce franchisee is someone who is passionate about delivering exceptional customer service, eager to lead and grow a team, and committed to building trust within their community.

You don’t need to be a tradesperson yourself but you should have strong people skills, good business discipline, and a willingness to learn and follow our proven systems.

Successful franchisees are proactive problem-solvers who take pride in maintaining high standards and aren’t afraid to roll up their sleeves when needed.

If you’re motivated to create a lasting business that makes a real difference for customers and employees alike, you’ll thrive with HandyForce.

We maintain high standards across all HandyForce franchises through a combination of:

Regular Audits: Scheduled and surprise audits to review operational and service quality.

The Portal: Our proprietary software tracks every job from quote to completion, ensuring consistency and accountability.

Comprehensive Training: Initial and ongoing training equips franchisees and their teams with the skills and knowledge to uphold our brand standards.

On-Site Inspections: We conduct periodic on-site visits to observe operations and provide support where needed.

Together, these measures help us deliver a consistently excellent experience to every customer, every time.

Running a HandyForce franchise involves a mix of day-to-day operations, team leadership, customer care, and business management. Here’s how your role typically breaks down:

🗓 Daily Responsibilities:

Client Communication: Speaking with new and existing clients, understanding their needs, qualifying leads, and ensuring expectations are clear.

Team Oversight: Checking in with your project manager to make sure jobs are running smoothly and team members are supported.

Using The Portal: Managing schedules, tracking job progress, and ensuring timely, professional communication with customers.

📅 Weekly Responsibilities:

Admin Tasks: Paying bills (yes, it’s part of the job!) and running payroll bi-weekly.

Standards & Cleanliness: Ensuring your office space is clean, presentable, and professional.

Job Site Visits: Dropping in on active jobs to confirm that cleanliness, conduct, and quality meet HandyForce standards.

📈 Monthly Responsibilities:

Sales Review: Recapping results and projecting upcoming sales.

Financial Health: Reviewing cash flow, expenses, and financial reports.

Team Leadership: Holding mini performance reviews with your project manager to monitor labour costs and overall efficiency.

Quality Control: Making random customer calls to ensure high service levels.

📆 Yearly Responsibilities:

Year-End Paperwork: Completing tax filings and administrative year-end duties.

Expense Review: Evaluating fixed expenses (insurance, mobile plans, etc.) to control costs.

Office Reset: Deep cleaning and refreshing your physical office environment.

Being a HandyForce franchisee means being hands-on, customer-focused, and financially aware but with the systems and support to keep everything running smoothly. It’s a business that rewards consistency, leadership, and attention to detail.

If you decide to sell your HandyForce franchise in the future, you absolutely can.

We’ll support you throughout the process by:

Helping you determine a fair market value for your business.

Reviewing and approving the buyer to ensure they meet our standards and are a good fit for the HandyForce brand.

Assisting with transition planning, including training and onboarding the new owner to ensure a smooth handover.

Many franchisees view HandyForce not just as a job but as an asset they can grow and eventually exit with value. We’re here to help make that possible when the time is right.